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Brand Strategy Kit

£60.00 £74.00

What separates good design from great design is solid strategy. This bundle gives you the tools to ask the right questions, dig beneath the surface, and shape brand identities with intention and clarity from the very beginning.

It’s made for designers, strategists and studios who want to be true creative partners to their clients. Whether you’re guiding a full workshop or shaping direction behind the scenes, these templates give you the structure to ask insightful questions, present your thinking clearly, and set a strong foundation before you even put pen to paper.

Inside, you’ll get two powerful strategy tools I use on every brand identity project:

Brand Strategy Workshop
Strategy & Design Direction

Each template is designed to give you everything you need to run confident, collaborative brand strategy workshops and strategic design direction meetings without having to write them from scratch. With clear structures, guided prompts, and real client project examples, it helps you lead the conversation with confidence and extract the insights that help you build stronger, more meaningful brands.

Please note:

All digital products purchased from my shop are non-refundable.

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Easy to edit fonts, colours & imagery to match the document to your branding

Real client project layers show how I implemented insights from the workshop into the strategy & design directions

Sticky note tips & tricks for things to consider when inputting your own data

This kit is built to help you lead the thinking behind the visuals. It brings together the two templates I use on every brand identity project to shape strategy, guide workshops, and define direction before any design work begins.

These documents are built to elevate how you communicate, giving you a framework to uncover insights, explain your thinking, and guide decisions with confidence. They help you ask the right questions, pull out the information that matters, and give you the fuel to create high level brand design. Whether you’re working with a solo founder or a full team, you’ll have everything you need to lead the room and solve your clients challenges.

What’s included in the download?

Fully customisable template available for:

Real client layers [toggle on/off]

Sticky note tips throughout the file to help your thinking

Pre-written sections to put in your own words

Grid system for easy placements

Type styles for speedy global edits

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Clients don’t just want something that looks good - they want to feel confident in the thinking behind it. This kit helps you lead the conversation with clarity, show off your strategic mind, and position yourself as creative problem solver.

You don’t need to spend hours crafting your own workshop or design directions from scratch - it’s all done for you. The Brand Strategy Kit lays out a clear, logical structure you can follow straight away, with questions, prompts, and exercises ready to go. It means you can walk into your next strategy session feeling prepared, focused, and confident in what you’re delivering.