About

My whole perspective about life and work completely changed when I had a brain haemorrhage nearly a decade ago. I was stuck in a job I didn’t love, coasting through the week, wilfully ignoring the creative itch I’d had for years. Before my final, and riskiest, surgery, I made a promise to myself: if I survive this, I’d stop coasting, quit my job and build a life and career I actually cared about.
What started as a curious interest in branding during my recovery has grown into a studio obsessed with crafting thoughtful brand identities that actually move the needle. I work with founders, creatives and teams from all around the world to build brands that mean something to the people that matter.
78
identities built
7 YRS
Designing Brands
500k+
Following
11
Countries served
my content