Brand Strategy Workshop Template [Adobe InDesign]

The most effective brand identities don’t start with design, they start with strategy.

This workshop template gives you everything you need to run thoughtful, collaborative sessions that uncover what matters most: the vision, values, audience, and goals behind the brand.

It’s structured to guide you every step of the way, from the questions you ask to the way you present and capture ideas. With real client examples, talking points, and editable slides built in, you’ll have a complete framework to lead the conversation, extract insights, and set a clear direction before jumping into the visuals.

This is the exact format I use on every brand identity project to build alignment early, avoid confusion later, and create brands that connect on a deeper level.

Whether you’re experienced in brand strategy or just starting to offer it as a service, this template gives you the confidence to do it well. It helps you ask better questions, get more meaningful answers, and shape identities that actually resonate.

Please note:

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