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The strongest brands are built on more than good design - they’re rooted in strategy.
This template helps you connect the dots between insight and execution, so you can uncover what matters, shape a clear direction, and bring your client’s vision to life.
It’s packed with everything you need to lead a confident and collaborative strategy & design direction session, from brand foundations and market research insight to word mapping, moodboards, and design directions. Whether you’re kicking off a new identity or refining a rebrand, it helps you guide the thinking collaboratively with your client before jumping into the visuals.
Inside, you’ll find a structured, editable deck that walks you through each stage of the process with prompts, frameworks, and plenty of room to adapt it to your style, it gives you the tools to lead with clarity, not guesswork.
This is the exact format I use in my own brand identity projects to uncover insight, build trust, and avoid second-guessing later down the line. It helps you position yourself as a creative partner, not just a designer and makes sure every decision is backed by strategy that actually resonates.
Please note:
All digital products purchased from my shop are non-refundable.
The strongest brands are built on more than good design - they’re rooted in strategy.
This template helps you connect the dots between insight and execution, so you can uncover what matters, shape a clear direction, and bring your client’s vision to life.
It’s packed with everything you need to lead a confident and collaborative strategy & design direction session, from brand foundations and market research insight to word mapping, moodboards, and design directions. Whether you’re kicking off a new identity or refining a rebrand, it helps you guide the thinking collaboratively with your client before jumping into the visuals.
Inside, you’ll find a structured, editable deck that walks you through each stage of the process with prompts, frameworks, and plenty of room to adapt it to your style, it gives you the tools to lead with clarity, not guesswork.
This is the exact format I use in my own brand identity projects to uncover insight, build trust, and avoid second-guessing later down the line. It helps you position yourself as a creative partner, not just a designer and makes sure every decision is backed by strategy that actually resonates.
Please note:
All digital products purchased from my shop are non-refundable.