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Brand Questionnaire
Before great design comes great understanding.
This in-depth questionnaire helps you uncover everything you need to know before putting pen to paper.
Designed for brand designers, strategists, and small studios, it guides your clients through essential questions about their business, audience, values, goals, and personality giving you the clarity needed to create work that truly resonates.
Whether you’re planning a comprehensive rebrand or even a new logo design, this document saves hours of back-and-forth and helps you start every project with aligned expectations and strong foundations.
Please note:
All digital products purchased from my shop are non-refundable.
DOWNLOAD HERE:
Easy to edit fonts, colours & imagery to match the document to your branding
Crafted to uncover your client’s goals, values and audiences with smart, structured prompts
Clearly divided into key sections so you never miss an important detail before you start designing
This questionnaire is designed to help you kick off every project with total clarity - no assumptions, no crossed wires. It’s the tool I use to uncover the heart and goals of a brand before any strategy or design begins.
Each question is carefully structured to explore the client’s business, values, audience, competitors, and personality whilst also capturing the practical details needed to shape your creative process. It’s comprehensive without being overwhelming, helping clients articulate what matters most so you can move forward with confidence and a clear sense of direction.
What’s included in the download?
Fully customisable template available for:
41 strategic questions covering brand, audience, market, & more
Intuitive section structure for smooth client experience
Type styles for speedy global edits
Delivered in shareable formats your clients already use
DOWNLOAD HERE:
A solid brief keeps you and your client on the same page from the start. It eliminates guesswork, reduces confusion, and gives your project a clear sense of direction.
This template gives you a clear framework to do exactly that. Pull the right information from your client quickly, organise it with clarity, and turn it into a shared roadmap that creates alignment from day one. Armed with this information, you’ll be able to dive into strategy and design with confidence
CHECK OUT MY OTHER TOOLS TO SUPPORT THE REST OF YOUR DESIGN PROCESS
PROJECT PROPOSAL TEMPLATE
£25
BRAND STRATEGY KIT
£74 £60
VISUAL IDENTITY PRESENTATION TEMPLATE
£39